by:Viranpat Kitsuwanrat、Nanticha BoonjanIn conducting business, a sales promotion campaign that includes premium gifts or chances to win prizes is a widely popular method. Not only does it create excitement, but it also encourages consumers to make purchasing decisions. Sales promotion campaigns are regulated under the Gambling Act B.E. 2478 (1935) (the “Gambling Act”), which requires obtaining a license for conducting promotions involving premium gifts or prizes by chance (the “License”) before organizing any such activities. This article provides an overview of the legal requirements for organizing sales promotion campaigns involving such elements, which must be authorized under the law, as…

