by：Kensho Onoda、Poom Kerdsang [toc] Introduction The Japanese market, with its scale, consumer purchasing power, and high technological capabilities, is an attractive investment destination for many companies, including overseas startups. However, Japan’s legal system and business practices can differ significantly from those abroad. Choosing the right base structure for market entry is a crucial strategic decision that can significantly impact future business development.   This column explains the characteristics, advantages, and disadvantages of four main forms that foreign companies should consider when entering Japan: establishing a subsidiary, setting up a branch office, opening a representative office, and acquiring a local corporation….